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2024 Major in Advertising and Public Relations Curriculum

※ To get a detailed description of the course, please click on the course title.
(The courses marked with ▣ are offered every other year.)

Curriculum
Academic
Year
Semester Type Course
Code
Course
Title
Advanced
Level
Credits Grading
System
Hours of
Instruction
Practicum
2024 1/1 전공필수 22013 커뮤니케이션의이해   [UNDERSTANDING OF COMMUNICATION] 3 등급 3 0
전공필수 31961 대학생활과진로설계   [DESIGNING UNIVERSITY LIFE AND CAREER] 1 P/F 1 0
1/2 전공선택 33802 창의적광고읽기   [CREATIVE READING OF ADVERTISING ] 3 등급 3 0
전공선택 33803 창의적미디어읽기   [CREATIVE MEDIA READING] 3 등급 3 0
1/1-2 전공선택 11450 광고학입문   [INTRODUCTION TO ADVERTISING] 3 등급 3 0
전공선택 19119 홍보학입문   [INTRODUCTION TO PUBLIC RELATIONS] 3 등급 3 0
2/1 전공선택 21122 미디어글쓰기   [WRITING FOR MEDIA] 3 등급 3 0
전공선택 24619 광고와마케팅   [ADVERTISING AND MARKETING] 3 등급 3 0
전공선택 24620 광고홍보영어   [ENGLISH FOR ADVERTISING AND PR] 3 등급 3 0
전공선택 39868 VISUAL COMMUNICATION(영어강의)   [VISUAL COMMUNICATION] 3 등급 3 0
전공선택 41069 ADVERTISING AND MARKETING(영어강의)   [ADVERTISING AND MARKETING] 3 등급 3 0
2/2 전공선택 21382 스피치연습   [PUBLIC SPEECH PRACTICE] 3 등급 3 0
전공선택 21453 아이디어발상법   [BRAINSTORMING WORKSHOP] 3 등급 3 0
전공선택 24491 PR글쓰기   [WRITINGS IN PUBLIC RELATIONS] 3 등급 3 0
2/1-2 전공선택 14298 설득커뮤니케이션   [PERSUASIVE COMMUNICATION] 3 등급 3 0
전공선택 20794 광고발달사   [HISTORY OF ADVERTISING] 3 등급 3 0
전공선택 20798 광고심리학   [PSYCHOLOGY IN ADVERTISING] 3 등급 3 0
전공선택 24616 광고기획론1   [ADVERTISING CAMPAIGNS STRATEGY 1] 3 등급 3 0
전공선택 29910 INTRODUCTION TO ADVERTISING AND PUBLIC RELATIONS(영어강의)   [INTRODUCTION TO ADVERTISING AND PUBLIC RELATIONS(LECTURE IN ENGLISH)] 3 등급 3 0
전공선택 32280 브랜드관리론   [BRAND MANAGEMENT] 3 등급 3 0
전공필수 35284 커뮤니케이션이론의원리와활용   [THE PRINCIPLE AND APPLICATION OF COMMUNICATION THEORY] 3 등급 3 0
전공선택 41070 BRAND MANAGEMENT(영어강의)   [BRAND MANAGEMENT] 3 등급 3 0
3/1 전공선택 22353 홍보기획론   [PUBLIC RELATIONS CAMPAIGNS STRATEGIES] 3 등급 3 0
전공선택 33737 커뮤니케이션문제해결워크숍   [COMMUNICATION PROBLEM SOLVING WORKSHOP] 3 P/F 3 0
전공선택 34828 비티엘(BTL) 커뮤니케이션   [BELOW THE LINE COMMUNICATION ] 3 등급 3 0
전공선택 36746 통합브랜드커뮤니케이션   [INTEGRATED BRAND COMMUNICATION] 3 등급 3 0
3/2 전공선택 11442 광고윤리법제   [ADVERTISING ETHICS AND LAW] 3 등급 3 0
전공선택 11793 국제광고홍보론   [INTERNATIONAL ADVERTISING AND PUBLIC RELATIONS] 3 등급 3 0
전공선택 16101 인쇄광고제작론   [PRACTICE ON PRINT ADVERTISING] 3 등급 3 0
전공선택 20629 PR사례연구   [PR CASE STUDIES] 3 등급 3 0
전공선택 28079 광고홍보조사연습   [ADVERTISING & PR RESEARCH] 3 등급 3 0
전공선택 32023 광고홍보학전공글쓰기   [DISCIPLINE-SPECIFIC ACADEMIC WRITING(DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS)] 3 등급 3 0
전공선택 34396 MARKETING MANAGEMENT   [MARKETING MANAGEMENT] 3 등급 3 0
전공선택 36995 광고와인문학   [ ADVERTISING AND CULTURE] 3 등급 3 0
전공선택 38385 디지털광고제작론   [PRODUCTION ON THE DIGITAL ADVERTISEMENT] 3 등급 3 0
전공선택 39865 CREATIVE PROBLEM SOLVING STRATEGY(영어강의)   [CREATIVE PROBLEM SOLVING STRATEGY] 3 등급 3 0
3/1-2 전공선택 11426 광고매체계획   [ADVERTISING MEDIA PLANNING] 3 등급 3 0
전공선택 11448 광고카피작성론   [ADVERTISING COPY WRITING] 3 등급 3 0
전공선택 14519 소비자행동론   [CONSUMER BEHAVIOR] 3 등급 3 0
전공선택 24617 광고기획론2   [ADVERTISING CAMPAIGNS STRATEGY 2] 3 등급 3 0
전공필수 34817 창의적문제해결방법론   [CREATIVE PROBLEM SOLVING METHODOLOGY] 3 등급 3 0
전공선택 36797 커뮤니케이션데이터분석과활용   [THE ANALYSIS AND APPLICATION OF DATA IN COMMUNICATION] 3 등급 3 0
전공선택 38386 캠페인효과분석론   [CMAPAIGN EFFECTIVENESS ANALYSIS] 3 등급 3 0
전공선택 38690 광고홍보학융합실무   [ADVERTISING AND PUBLIC RELATIONS CONVERGENCE AND PRACTICE] 3 P/F 0 96
전공선택 41074 PRODUCTION ON THE DIGITAL ADVERTISEMENT(영어강의)   [PRODUCTION ON THE DIGITAL ADVERTISEMENT] 3 등급 3 0
전공선택 41076 PRACTICE ON PRINT ADVERTISING(영어강의)   [PRACTICE ON PRINT ADVERTISING] 3 등급 3 0
전공선택 41337 검색광고론   [UNDERSTANDING OF SEARCH ADVERTISING] 3 등급 3 0
전공선택 41345 창의적콘셉트와파워풀라이팅   [CREATIVE CONCEPT AND POWERFUL WRITING] 3 등급 3 0
전공선택 43464 XR마케팅   [IMMERSIVE MEDIA CAPSTONE DESIGN] 3 등급 3 0
전공선택 44339 디지털광고실무   [PRACTICE ON DIGITAL ADVERTISING] 3 등급 3 0
전공선택 44340 문제의발견과정의   [DISCOVERY AND DEFINITION OF PROBLEMS] 3 등급 3 0
전공선택 44341 문제해결을위한공감적듣기   [EMPATHIC LISTENING FOR PROBLEM SOLVING] 3 등급 3 0
4/1 전공선택 11439 광고와뉴미디어   [ADVERTISING AND NEW MEDIA] 3 등급 3 0
전공선택 11453 광고홍보학특강   [SPECIAL TOPICS IN ADVERTISING] 3 등급 3 0
전공선택 24615 광고PR세미나   [SEMINAR IN ADVERTISING AND PR] 3 등급 3 0
4/2 전공선택 11441 광고와문화   [ADVERTISING AND CULTURE] 3 등급 3 0
전공선택 20795 광고사례연구   [ADVERTISING CAMPAIGN CASE STUDIES] 3 등급 3 0
전공선택 20803 광고현장학습   [ADVERTISING INTERNSHIP] 3 등급 3 0
전공선택 30998 광고홍보창업   [THE ESTABLISHMENT OF NEW BUSINESS FOR ADVERTISING AND PR ] 3 등급 3 0
전공선택 32281 광고홍보학캡스톤디자인   [AD & PR CAPSTONE DESIGN] 3 P/F 3 0
전공선택 38384 공감소통프레젠테이션   [EFFECTIVE COMMUNICATION STRAREGIES AND PRACTIE] 3 등급 3 0
4/1-2 전공선택 24623 광고홍보학프로젝트   [ADVERTISING AND PR SPECIAL PROJECT] 2 P/F 0 64
전공선택 32319 융합캡스톤디자인   [CONVERGENCE CAPSTONE DESIGN] 3 등급 3 0
전공선택 43463 실감미디어캡스톤디자인   [IMMERSIVE MEDIA CAPSTONE DESIGN] 3 등급 3 0
ALL 전공인정 12792 마케팅전략론   [MARKETING STRATEGY] 3 등급 3 0
전공인정 13842 사회심리학   [SOCIAL PSYCHOLOGY] 3 등급 3 0
전공인정 14526 소설창작연구   [STUDY IN NOVEL WRITING] 3 등급 3 0
전공선택 30243 미디어리서치활용   [MEDIA RESEARCH PRACTICE] 3 등급 3 0
전공선택 34007 광고홍보학창업현장실습(1)   [STARTUP FIELD TRAINING(1)] 3 P/F 0 160
전공선택 34094 광고홍보학창업현장실습(2)   [STARTUP FIELD TRAINING(2)] 3 P/F 0 160
전공선택 34185 광고홍보학학기창업현장실습   [LONGTERM STARTUP FIELD TRAINING] 15 P/F 0 480
전공선택 34243 취창업과자기계발   [STEP BY STEP CAREER DEVELOPMENT] 1 P/F 0 0
전공선택 35875 광고홍보학현장실습(1)   [FIELD PLACEMENT(1)] 3 P/F 0 160
전공선택 35953 광고홍보학현장실습(2)   [FIELD PLACEMENT(2)] 3 P/F 0 160
전공선택 36031 광고홍보학현장실습(3)   [FIELD PLACEMENT(3)] 3 P/F 0 160
전공선택 36110 광고홍보학학기현장실습   [FULL-SEMESTER FIELD PLACEMENT] 15 P/F 0 480
전공선택 39263 광고홍보학현장실습(4)   [FIELD PLACEMENT(4)] 5 P/F 0 320