- Course Description
The most global business cannot ignore how the business are
conducted in China and how the Chinese entrepreneurial and global
firms are operating their business in China. The Chinese market is
very dynamic and challenging place for many business people.
The primary objective of this course is to expose students to issues
involved in Chinese market and China’s marketing. Through
this course, the students are ultimately enhance their knowledges
in Chinese market and increase their abilities analyze the market
opportunities and able to applying modern marketing techniques to
businesses in China.
- Course Objectives
The primary objective of this course is to expose students to issues
involved in Chinese market and China’s marketing. Through
this course, the students are ultimately enhance their knowledges
in Chinese market and increase their abilities analyze the market
opportunities and able to applying modern marketing techniques to
businesses in China.
- Teachnig Method
This course is taught using combination of the lecture and student participation method.
The class will have in-class discussion to reinforce the concepts discussed in the lectures and in the text.
◦The real business case-studies will be widely used to provide understanding the Chinese company and practices of China business.
◦The students will be explore to some specific examples of how to market products in China through the group project.
◦ Teaching Methods:
- Lecture (60 %)
- Case Studies and Discussion (40 %)
- Textbook
- Assessment
- Requiments
Principles of Marketing
- Practical application of the course
Upon completion of the course, students will be able to
◦ develop knowledges and a detailed understanding of the Chinese market and business process
◦ analyze the business culture of China
◦ develope concepts and frameworks to analyze the business cases in China
◦ evaluate alternative market entry strategies for the China market
◦ explore and describe opportunities in the China market
- Reference