MARKET ANALYSIS FOR E-TRADE

전자무역 마케팅을 위한 해외시장조사 방법론을 학습하고 실제 시장 조사 실습을 수행하는 것이 본 과목의 목표이다. 전자무역 플랫폼을 토대로 해외 마케팅을 위한 정보를 수집하고 이를 체계적으로 정리하고 분석하여 해외시장을 이해하고 전략을 수립하는 것을 학습한다. 또한, 시장 분석을 위한 정성적, 정량적 분석 방법론을 학습한다.

This course is designed to provide students with the necessary skills and knowledge to determine the information necessary to address an identified market research and research problem (basic or applied) and, using this understanding, develop and use an actionable research proposal. In this process, the students will gain an understanding of relevant approaches and elements of undertaking a research enquiry specifically to provide insights to solving a relevant problem. They will develop critical core competencies and skills required to carry out such an enquiry. These competencies and skills include: defining research questions; setting appropriate research objectives; study design that incorporates research objectives and budgetary constraints; secondary and primary data collection and instruments; sampling and analysis methods; and effective reporting of results; as well as the importance of ethical conduct in conducting research in both a domestic and in international business contexts.

On successful completion of this course students will be able to: Apply an advanced understanding of business research design options, methodologies and analysis methods (both qualitative and quantitative), including respective terms, definitions and applications to the design, implementation and evaluation of a research project. Distil an identified business problem into a succinct research problem (or problems) and articulate this into a comprehensive research brief for investigation by a research team locally or internationally. This brief will include a statement of the resulting research problem and the objectives that need to be achieved to provide the information necessary to tackle the business problem and the decisions that need to be made respective to it. Complete, from the brief created, a research proposal for implementation at either a local or international level. This will include (but not be restricted to), a literature summary at the necessary level of depth to ensure a thorough understanding of what is already known about the problem to be addressed, the proposed research design, data collection, sampling, analysis methods to be employed along with an indicative time frame for each stage of the research proposed and budget. Apply a broad understanding of issue