PRINCIPLES OF MARKETING

마케팅 분야의 세부과목인 마케팅 전략론, 광고론, 소비자 행동론, 유통관리, 국제 마케팅, 마케팅 정보시스템, 마케팅 조사론 등의 기초과목으로서, 현대 마케팅의 기초개념을 이해하고 고객지향적인 사고체제를 학습하며 환경의 변화와 기업의 목적과 소비자의 욕구를 조화시키는 경영자적 소양을 함양한다.

At the end of the semester, the student will be able to: 1) Develop customer relationships and value through marketing. 2) Link corporate marketing strategies through environment scanning. 3) Discuss ethics and social responsibility in marketing. 4) Distinguish organizational markets and consumer behavior. 5) Use marketing information into global actions. 6) Develop new products and services by identify market segments and targets. 7) Create strategies for managing marketing channels and supply chains by integrating marketing communications. 8) Analyze advertising, sales promotion, and public relations. 9) Define personal selling and sales management. 10) Implement interactive and multichannel marketing.

The university Academic and Ethical policy will govern the entire classroom system particularly with attendance, submission of requirements, dishonesty, integrity and competitive advancement

Students will be required to comply on the following requirements throughout the semesters: 1. Assessing a marketing plan or campaign 2. Conduct a business advertisements SWOT analysis, 3. Review of marketing research articles 3. Students will complete weekly quizzes and assignments in preparation with the lessons. 4. Create a strategic Marketing Plan for Midterm Project 5. Conduct a product presentation as Final term project

This will provide a student an in depth understanding and skills on meeting customers demand and designing business in accordance with economic and social trends. More so, this will teach students to rationalize business operation through data driven marketing principles. Competently, students will utilize their skills in data mining to build the power of persuasion in business.