INTERNATIONAL MARKETING

Students are introduced to the role of international marketing management in a market economy within the context of the modern organization to include an analysis of the global business environment and its impact on international marketing, including market segmentation, target market selection, product positioning, consumer behavior, product, pricing, distribution, and promotional strategies for a variety of products and services in the context of international marketing. Prerequiaite: Priniciples of Marketing

1) Developing a general understanding of marketing function of international business
2) Emphasizes application of academic knowledge to real world situations through the use of in class discussion and case studies.
3) Understanding of complex international marketing environment and how it affects firm strategies and structures where the key to success is adaptation to the environmental differences from one market to another.

Class discussions are an important and integral part of this course. Active participation in discussion is also very important. You are expected to read all assigned materials before coming to class and be prepared to discuss them regardless of whether you were present or absent during the previous class. You are strongly encouraged to attend all the class sessions.
At the beginning of each class there will be attendance call and if you come in late, it is your responsibility to approach and let me know you were there to make sure you were no marked absent.

Textbook 를 좀더 쉬운것으로 바꾸러 하였으나, 국내에 들어와 있는 해외서적에 한계로 인해, Textbook은 그대로 쓰되 학생들의 수준을 고려한 강의할 예정임.

Each team will submit the final report (about 15~20 pages) on international marketing plan for a new product / service for an existing domestic company to be introduced in to a foreign market/country. Be sure to obtain your instructor’s approval of your product/service before beginning this project. The details will follow by the professor during the lecture hour. No more than four students are in a group work together to complete the final assignment. And also be preparing for oral presentation using P.P.T for your final marketing plan paper by the end of semester.

Prerequisite: Principles of Marketing, Marketing Management