PROMOTION

Objectives, strategy and overview of promotional management, types of interaction in the promotional process, role and importance of promotion in domestic and international markets, budgeting and controlling of the promotional mix. Prerequisite: Principles of Marketing

1. Understanding of the overall marketing progress how companies organize for advertising and other promotional functions
2. Explore the various IMC tools used in contemporary marketing including advertising, sales promotion and public relations and personal selling.
3. Examine the process by which integrated marketing communications programs are planned developed and executed.

Class discussions are an important and integral part of this course. Active participation in discussion is also very important. You are expected to read all assigned materials before coming to class and be prepared to discuss them regardless of whether you were present or absent during the previous class. You are strongly encouraged to attend all the class sessions.
At the beginning of each class there will be attendance call and if you come in late, it is your responsibility to approach and let me know you were there to make sure you were no marked absent. During the class hours in-and-out not allowed without permission.

참여도는 수업참여도와 과제제출 로 평가함

Each team will submit the final report (about 15 pages) on a specific type of communications analysis on company, which you will make as a marketing manager. The details will follow by the professor during the lecture hour. No more than four students are in a group work together to complete the final assignment. There will be several case studies and individual homework will be assingned during the classes.

We will learn how to integrated marketing communications programs planned, developed and executed in the real market places .