COMMUNICATION IN SPORTS MARKETING(1)(LECTURE IN ENGLISH)

커뮤니케이션은 삶을 지속시켜주는 인간사회에 매우 필요한 인간의 기능이다. 특히 스포츠마케팅은 소비자를 향하여 지속적인 커뮤니케이션을 시도하는 과정이다.이에 본 교과는 스포츠마케터가 올바른 메시지를 만들고 주목받고 오래동안 기억될 수 있는 효과적인 메시지를 구축 할 수 있는 커뮤니케이션 능력을 배양함을 목적으로 한다.

1. Define communication and elucidate the nature of communication
2. Identify different media of communication in the practice of sport marketing
3. Demonstrate competence in utilizing different ways of communication
4. Exhibit confidence and familiarity with various communication strategies
5. Be familiar with the process of communication in delivering sport to the masses

1. A student is expected to attend class regularly and be punctual at all times. Stay for the whole duration of the class except in case of emergency. Majority of the exam contents are based on class discussion.
2. Cell phones can be used but only for matters related to the class, for example, to look up words in the dictionary.
3. Do advanced reading on the topic assigned for the day to participate and contribute to class discussion and activity. Always check the syllabus.
4. Conduct research/interview properly by observing ethical standards, for example, avoiding exact copying of materials.
5. Submit all assigned papers and/or reports on scheduled deadlines. Do not submit requirements outside class hours except in special cases.

The student should have adequate competency in using English in the different macro-skills.

The students will get to practice using English in different professional settings.