교과목 설명

CREATIVE PROBLEM SOLVING STRATEGY(영어강의) [CREATIVE PROBLEM SOLVING STRATEGY]
This course aims to cultivate the problem solving ability required by companies by learning theories and practical tools for creative problem solving strategy. Until now, it was important to analyze the past data logically to predict the future rather than to draw the future image by demonstrating creativity. However, as companies and society face difficulties in solving existing problems, the need for 'creative problem solving methods' is growing. Therefore, recent advertising campaigns show that creative ideas are emerging as more important issues, and are being used as tools to actively participate in discussions and participation in rapidly changing market conditions and social problems. In addition, the theme of the Korea Student Advertising Competition in year 2018 also suggests that the advertising domain focuses on corporate and social problem solving by creating a "small idea changing for life" campaign. Therefore, this course intends to improve the ability of dealing with theoretical methods and genuine production tools by introducing the Design Thinking which is the course of running on at the D school of Stanford University as a method for creative problem solving. In conclusion, this course aims to cultivate practical ability to solve communication problems through the concept of Design Thinking, various methodologies, planning, observation, analysis, and production practice of campaign.
핵심역량과 교과목의 연관성
핵심역량과 본 교육과목의 연관성을 나타낸 표입니다.
인재상 특성 핵심역량 연관성
창의적 국제인(Creative Global Citizen) 도전적개척정신
F(Frontiership)		 도전정신 연관없음
자기주도 매우연관
윤리적봉사정신
A(Altruism)		 감성역량 연관없음
윤리적가치관 연관없음
국제적문화감각
C(Culture)		 외국어구사능력 연관
문화적포용력 연관없음
창의적전문성
E(Expertise)		 문제해결능력 매우연관
종합적전문지식 연관
학과(전공) 교육목표의 연관성
학과(전공) 교육목표의 연관성을 나타낸 표입니다.
학과(전공) 교육목표 연관성
Ⅰ. 커뮤니케이션 문제해결을 위한 창의적 전문 인재 양성 매우연관
Ⅱ. 이론과 실무를 겸비한 인재 양성 연관
Ⅲ. 산업경영자로서의 능력과 교양을 겸비한 인재 양성 매우연관