교과목 설명

SOCIAL MEDIA AND DIGITAL MARKETING [SOCIAL MEDIA AND DIGITAL MARKETING]
This course provides comprehensive, practical guidance on how you or companies can get the most out of digital media and technology to meet all marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. The course should help students to develop insight about digital marketing strategies, plus success factors for key digital marketing techniques including search marketing, conversion optimization and digital communications using social media including Twitter, Facebook, TikTok and Instagram etc. One of the defining phenomena reshaping the world, is the worldwide accessibility to the internet and social media, which comes in many forms, including blogs, forums, business networks (LinkedIn, etc), photo-sharing platforms (Instagram, etc),social gaming, microblogs, chat apps, and social networks. While Kakao Talk is big in Korea, the most popular social network by global audience size is Facebook, worth MORE THAN US$1 TRILLION with 2.85 Billion monthly users. Also note YouTube, and Chinese social networks WeChat, QQ and video sharing app Douyin with TikTok. Globally, especially with Industry 4.0, the digital world with social media and digital marketing is growing faster and impacting us more than anything else!! Obama won his presidency through wise social media and digital marketing management. Some say Trump bought his presidency because of his digital marketing, with Cambridge Analytica identifying personal preferences of American voters, and the crafting of digital marketing videos with private data from Facebook. Facebook paid a $5 BILLION FINE for this years ago. --> Social Media and Digital Marketing is increasingly VITAL to individual and business success, especially social media analytics & big data information management, as it identifies a targets' needs, likes, wants, and values of everyone and every company on the internet.
핵심역량과 교과목의 연관성
핵심역량과 본 교육과목의 연관성을 나타낸 표입니다.
인재상 특성 핵심역량 연관성
창의적 국제인(Creative Global Citizen) 도전적개척정신
F(Frontiership)		 도전정신 연관없음
자기주도 매우연관
윤리적봉사정신
A(Altruism)		 감성역량 연관없음
윤리적가치관 연관
국제적문화감각
C(Culture)		 외국어구사능력 매우연관
문화적포용력 연관없음
창의적전문성
E(Expertise)		 문제해결능력 연관없음
종합적전문지식 연관
학과(전공) 교육목표의 연관성
학과(전공) 교육목표의 연관성을 나타낸 표입니다.
학과(전공) 교육목표 연관성
Ⅰ. 새로운 비지니스 동향을 선도하는 국제 비지니스인 양성 매우연관
Ⅱ. 창의적인 사고로 세계와 소통하는 마케팅 전문가 양성 연관
Ⅲ. 윤리적인 국제 재무인의 양성 연관
전공능력과의 연관성
전공능력과의 연관성을 나타낸 표입니다.
매우연관 연관

문제해결

분석능력

의사소통

디지털 리터러시